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About us
Our Story
LA TERAPIA brings scientifically crafted hair care products that offer effective and clean solutions tailored for Asian hair type by uniting the Italian finest quality and clinically-proven, cutting-edge biopharma technology developed in labs in New York.
La Terapia promises to always abstain from harsh chemical ingredients, i.e. harsh sulfates, silicon, mineral oil, and paraben. La Terapia is also a sustainable brand and features recyclable packaging from renewable sources.
LA TERAPIA means “the therapy/the cure” in Italian. The brand is not just about hair care, but also about an emotion, an experience, a way of living, and a safe space where you can relax and be yourself. Encouraging our generation to prioritize themselves, La Terapia does not only take care of their scalp health but also the overall wellbeing.
The brand received coverage from l’Officiel, Cosmopolitan, Jing Daily, and is awarded as Top 100 New Brand in 2021 by Tencent.
Meet the founders
| Sophy | Joanna |
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Truly obsessed with haircare products, Sophy envisioned that a perfect haircare routine should be an essential part of our busy life that brings both therapeutic moments and proven efficacy which solves real hair and scalp issues, especially for Asian hair types. Sophy has a background in corporate development at Payoneer and growth equity retail/consumer investment at KKR. She has worked in New York, Hong Kong, Shanghai, Tel Aviv and London. Sophy holds a BS in Economics from the Wharton School of the University of Pennsylvania and an MBA from London Business School. |
Joanna is passionate for fusing bold ideas with inspirations from observing exquisite craftsmanship behind luxury design. With more than a decade of marketing and branding experience in luxury, fashion and jewelry, Joanna has been trained to possess a critical eye for aesthetics. She started her career in global marketing at Kering in Milan, and transitioned into leading digital media strategy at Stella McCartney in London. An expert in content creation, Joanna gained over 10k followers on Instagram for her jewelry brand and 100k+ subscriptions on WeChat and Red. |
As Seen on
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“Relaxing moment for you and your scalp.” |
“Perfect combination of Italian heritage and scientific formulas.” |
FIND US ON INSTAGRAM @LATERAPIA_HAIRCARE
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